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HeForShe.

HeForShe, a global campaign sponsored by the United Nations is an invitation for men and people of all genders to stand in solidarity with women to create a bold, visible, and united force for gender equality. The men of HeForShe aren’t on the sidelines. They’re working with women and with each other to build businesses, raise families, and give back to their communities.

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The Objective.

HeForShe was launching their first global conference to kick-off the next leg their campaign and required a website that would be able to keep up with a high-influx of website traffic, effectively communicate the campaign, and was geared towards converting visitors into champions of the cause.

Unique Problems to Solve.

A bi-directional Salesforce integration.

HeForShe wanted to be able to show commitments to the cause at a global scale in near-real-time. This required us to create a bi-directional integration with Salesforce that both allowed them to organize commitments from an admin perspective in Salesforce and pull the data back onto the site for graphs.

Getting 2M+ commitments.

At the time of the project, the cause had collected 750,000 commitments. It was a great start but they wanted more traction and set a hard goal of 2M commitments. It was imperative that the website communicated the value of the cause and made it as easy as possible for people to pledge their commitment.

What We Did

Digital Strategy
UI/UX Design
Full-stack Development
Motion Graphics/Animation
Copy Writing
Salesforce Integration

Platform

Drupal
Salesforce

Homepage

HeForShe's homepage highlights the reach of the campaign as well as the high-profile people in support of the cause.

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Home Hero Header

The multi-video hero header helps capture multiple aspects of the movement and the faces behind it.

Interactive Map

Animated graphics, such as the one featured to our left are used throughout the site to help draw attention to key points and details about Centivo and the problem at hand with the current state of health care.


I Commit Form

Once someone has decided they want to commit they can easily pledge without leaving the page. Don't feel like typing? We included 1-click social options. This was the catalyst for the dramatic increase in commitments.

Champions

The Champions page highlights the global leaders directly supporting the cause. We wanted to make it as easy as possible to distinguish between who's who as well as highlighting each of these individuals independently.

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The Movement

The movement page features a prominent video outlining the cause. We also wanted this to be an opportunity for us to highlight global action supporting it and provide people with clear next steps for how they could become involved.

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